How to Set Up Product Bundles on Shopify Without Coding
One of the biggest myths in eCommerce is that powerful features require a developer. Store owners assume that if they want something as sophisticated as product bundling, complete with automatic discounts, custom widgets, and Amazon-style recommendations, they'll need to hire someone to build it.
That's simply not true anymore.
Today, Shopify store owners can set up fully functional, beautifully designed product bundles in under 15 minutes, no coding, no developer, no technical skills required. All you need is the right app.
In this step-by-step guide, we'll show you exactly how to set up product bundles on your Shopify store using Frequently Bought Together IA, a free app that gives you complete bundle control without touching a single line of code.
Why Product Bundles Matter Before We Dive In
Before we get into the steps, let's quickly understand why this is worth your time.
Product bundles increase your Average Order Value (AOV), the amount each customer spends per transaction. Instead of selling one item per visit, you sell two or three. Since you've already paid to bring that customer to your store (through ads, SEO, or social media), selling more per visit directly improves your profitability.
Bundles also improve the shopping experience. Customers don't have to hunt for complementary products, you surface them automatically, right on the product page.
Now let's build one.
Step 1: Install Frequently Bought Together IA from the Shopify App Store
The first step is getting the app onto your store.
Open your browser and go to the Shopify App Store.
Search for "Frequently Bought Together IA" or visit the listing directly at apps.shopify.com/frequently-bought-together-bundles.
Click Install and follow the on-screen prompts to connect it to your Shopify store.
Once installed, the app will appear in your Shopify Admin under Apps.
The app is free to install and requires no payment information to get started.
Step 2: Open the App Dashboard
After installation, click on Frequently Bought Together IA in your Apps section. You'll land on the main dashboard, which gives you an overview of your bundles and settings.
From here, everything is managed through a clean, point-and-click interface. No code editor, no theme files, no technical knowledge needed.
Step 3: Create Your First Bundle
This is where the magic happens. Click on Create Bundle (or the equivalent button in the dashboard).
You'll be prompted to:
Select Your Primary Product
This is the product page where the bundle widget will appear. For example, if you're selling skincare, you might choose your Face Wash as the primary product.
Add Recommended Products
Next, select the products you want to bundle with the primary item. Using our skincare example, you might add:
A Toner
A Moisturizer
The app lets you add multiple companion products to create a complete bundle set.
Choose Your Bundle Logic
The app offers three powerful bundle recommendation modes:
Manual, You handpick exactly which products appear together. Best for curated, high-margin bundles.
Random, The app pulls products from your store to show variety. Good for discovery.
Global, Set one master recommendation rule that applies to all products that don't have a manual bundle assigned. This is a great fallback to ensure every product page always has a bundle widget showing.
You can also filter recommendations by product type, tag, vendor, or collection, giving you precise control over what gets recommended alongside what.
Step 4: Set Your Bundle Discount
Discounts are what turn a product recommendation into an irresistible offer. Frequently Bought Together IA supports four discount types:
1. Percentage Discount
Offer a percentage off the bundle total. For example: "Buy all 3 and save 15%." This works well for higher-priced products where a percentage feels like significant savings.
2. Fixed Amount Discount
Take a set dollar (or currency) amount off the bundle. For example: "Buy all 3 and save $10." This is effective when you want the savings amount to feel concrete and tangible.
3. Free Product
Offer one of the bundle items for free when the customer adds all items. For example: "Buy 2, get 1 free." This is a classic high-conversion offer that works across almost any niche.
4. Free Shipping
Remove shipping costs when the customer purchases the bundle. This is particularly powerful for stores where shipping costs are a common reason for cart abandonment.
Choose whichever discount type aligns best with your margins and marketing strategy. You can test different types on different bundles to see what converts best for your audience.
Step 5: Customize the Bundle Widget Design
Your bundle widget should look like it belongs in your store, not like a generic third-party plugin. Frequently Bought Together IA gives you full design control without any CSS knowledge required.
From the customization panel, you can adjust:
Colors, Match the widget's background, buttons, and text to your brand palette.
Typography, Choose font styles that align with your store's theme.
Layout, Adjust how products are displayed within the bundle widget.
Widget position, Control where on the product page the bundle section appears.
All changes are made through visual controls (dropdowns, color pickers, toggles), no code whatsoever.
Step 6: Handle Product Exclusions and Edge Cases
Not every product in your store needs a bundle. And sometimes, certain products shouldn't appear in bundle recommendations at all.
Frequently Bought Together IA lets you:
Exclude specific products from appearing as recommendations, useful for out-of-stock items or products you don't want to push together.
Enable randomization, so customers who visit the same page multiple times see varied recommendations, keeping the experience fresh.
Set global fallback recommendations, so even products without a manual bundle assigned will still display relevant suggestions.
These settings ensure your bundle feature works intelligently across your entire catalog, not just the products you manually configured.
Step 7: Preview and Publish
Before going live, use the app's preview feature to see exactly how your bundle widget will look on your actual product page. Check it on both desktop and mobile, the widget is fully responsive, but it's always good to confirm it looks right on your specific theme.
Once you're happy with how it looks, hit Save and Publish. Your bundle is now live in your store.
That's it. No theme edits. No developer. No code.
Step 8: Monitor and Optimize
After your bundles go live, keep an eye on how they perform. Look at:
Which bundles are getting the most add-to-cart actions
Which discount types are converting best
Whether certain product combinations outperform others
Use this data to refine your bundles over time. Try different companion products, test a percentage discount vs. free shipping, or experiment with bundle placement on the page.
Small tweaks can lead to significant increases in AOV over time.
Pro Tips for Better Bundle Performance
Keep bundles relevant. The strongest bundles are ones where the companion products make genuine sense together. Don't just bundle randomly, think about what a customer naturally needs when buying the primary product.
Lead with the discount. Make sure the savings amount is clearly visible in the widget. Customers are far more likely to click "Add all to cart" when they can immediately see what they're saving.
Test the free product offer. "Buy 2, get 1 free" is one of the highest-converting offers in eCommerce. If your margins allow it, try it on at least one bundle.
Use global recommendations for new products. When you add a new product to your store that doesn't have a manual bundle yet, the global recommendation fallback ensures it still shows a bundle widget, so no product page is ever left without one.
Bundle bestsellers with slower movers. Pairing a high-demand product with a less popular one is a great way to move inventory that might otherwise sit on the shelf.
Common Questions
Will the bundle widget slow down my store? No. Frequently Bought Together IA is built to be lightweight and fast, with no noticeable impact on page load speed.
Does it work with all Shopify themes? Yes. The widget is designed to be theme-agnostic and fully customizable to match any Shopify theme.
What if a customer only wants one item from the bundle? The widget is non-intrusive. Customers can still add just the primary product to their cart as usual. The bundle is an option, not a requirement.
Can I have different bundles for different products? Absolutely. You can create unique manual bundles for as many products as you like. Each product page can have its own tailored bundle configuration.
Final Thoughts
Setting up product bundles on Shopify doesn't require a developer, a big budget, or technical skills. With Frequently Bought Together IA, you can go from zero to a fully live, Amazon-style bundle experience in under 15 minutes, completely free.
The impact on your revenue can be significant. More items per cart means higher AOV, better margins, and stronger returns on every marketing dollar you spend.
If you haven't added bundle recommendations to your Shopify store yet, today is the day to start.
👉 Install Frequently Bought Together IA for free on the Shopify App Store: apps.shopify.com/frequently-bought-together-bundles
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